Our consumption patterns are threatening to outstrip Earth's ability to support
humanity and other species. A sustainable future will require sweeping changes in
public behavior.
While conventional marketing can help create public awareness, social marketing
identifies and overcomes barriers to long-lasting behavior change. This
ground-breaking book is the primary resource for the emerging new field of
community-based social marketing, and an invaluable guide for anyone involved in
designing public education programs with the goal of promoting sustainable behavior,
from recycling and energy efficiency, to alternative transportation.
About the Contributor(s)
Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing
programs to promote sustainable behavior. For the last decade his award-winning work
has focused on incorporating scientific knowledge on behavior change into the design
and delivery of community programs. As the founder of community-based social
marketing, he has repeatedly illustrated its utility in his research, workshops, and
consulting. His previous version of this book published through Canada's National
Round Table on the Environment and the Economy has become requisite reading for
those who deliver programs to promote sustainable behavior.
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| The Center for Green Building 3380 Fairfield Ave, Bridgeport, CT 06605 Phone: 203-382-0774 Fax: 203-382-0764 Email Us Measure for Measure, LLC |