Between 1996 and 2002, the Trust for Public Land helped communities design and pass
ballot measures that raised more than $28 billion to fund parks and open space across
the country. With growth and sprawl rapidly overtaking their open lands, communities are
voting in record numbers to put money aside for conservation. Voters are coming to
recognize the interrelationship between conserved land, a safe environment, a strong
economy, and a livable community. Well-designed finance measures that reflect the
unique conservation needs and funding capacities of their communities have a much
better chance of passing.
Writer Kim Hopper and the Trust for Public Land's team of conservation finance experts
have put together a soup-to-nuts handbook on park and conservation funding. Designed
for community leaders and involved citizens, local government officials and conservation
professionals, this how-to guide explains the complex process of securing federal, state,
and private conservation funds and—most importantly—researching, designing, and
passing a local, voter-approved conservation finance measure. This book covers a range
of campaign issues, from fundraising to field organizing to legal considerations.
About the Author
A consultant who specializes in research, media, and public affairs, Kim Hopper is a
former White House press aide and veteran of local, state, and national political
campaigns.
Ernest Cook is director of the Trust for Public Land's national Conservation Finance
Program and president of the Conservation Campaign. Together, the two organizations
support billions of dollars in new public funding for parks and land conservation annually.
ballot measures that raised more than $28 billion to fund parks and open space across
the country. With growth and sprawl rapidly overtaking their open lands, communities are
voting in record numbers to put money aside for conservation. Voters are coming to
recognize the interrelationship between conserved land, a safe environment, a strong
economy, and a livable community. Well-designed finance measures that reflect the
unique conservation needs and funding capacities of their communities have a much
better chance of passing.
Writer Kim Hopper and the Trust for Public Land's team of conservation finance experts
have put together a soup-to-nuts handbook on park and conservation funding. Designed
for community leaders and involved citizens, local government officials and conservation
professionals, this how-to guide explains the complex process of securing federal, state,
and private conservation funds and—most importantly—researching, designing, and
passing a local, voter-approved conservation finance measure. This book covers a range
of campaign issues, from fundraising to field organizing to legal considerations.
About the Author
A consultant who specializes in research, media, and public affairs, Kim Hopper is a
former White House press aide and veteran of local, state, and national political
campaigns.
Ernest Cook is director of the Trust for Public Land's national Conservation Finance
Program and president of the Conservation Campaign. Together, the two organizations
support billions of dollars in new public funding for parks and land conservation annually.
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